Anastasia Beverly Hills is a brand that is always at work. They tirelessly try to determine what is missing from your collection so that they can fill that need and they're always expanding on their product offerings to boot. To put it simply, Anastasia Beverly Hills can't be stopped. This new fall collection is no different. With the success of their beloved Modern Renaissance palette, the powers that be at ABH saw fit to create a sister palette to accompany it. While Modern Renaissance is filled with warm tones, the new Subculture palette features more cool tones and compliments MR well. The unique color arrangement enables you to create a variety of looks. Many thought it to be a mix of random shades but there is nothing random about this color selection of complementary shades. I think it's a perfect palette for fall. Retail price $42.

Here's non-studio swatches done by @hotfiremakeup. I prefer these to get a real look at the shades as I feel like studio swatches give products the ideal look and may not always be realistic.
And if that wasn't enough ABH is also launching two additional new products: liquid glow and matte lipsticks. ABH has been all about the glow kits but now will be venturing into the world of liquid glow. Mix with foundation, apply to the body, use as a base for young our glow kits...so many ways to get your glow on. ABH definitely has got you covered. Retail price $25. Here's a look at the initial four shades (as I am sure there will be more):
Here's a what @hotfiremakeup had to say about these liquid highlighters:
Now let's take a look at some swatches. Studio and non-studio:

Image credit: @anastasiabeverlyhills

Image credit: @styledbysahar

L-R: Bronzed, Peachy Fizz, Oyster & Perla

Image credit: @klaudia.owczarek

Lastly, ABH will be launching matte lipsticks that will feature the same creamy matte formula of their lip palette. The initial launch will include 30 shades in a range of neutrals, reds and some bold shades for good measure. Retail price $18.

Of course my eye was immediately drawn to those blues and purples. I just can't help myself.

All in formation

I love these kinds of shades. It's a great neutral for me and a shade I can just throw on that works with any look.
Here's a look at all 30 shades:

Image credit: @hotfiremakeup

This Fall 2017 collection will be launching today, 7/25 on the ABH website only. The online launch for Sephora, ULTA, Macy's etc will be 8/1 and in-stores 8/15. If you would like to purchase anything from this collection today you'll have to just keep checking the website unfortunately as the launch time will not be released to avoid website gridlock. Once it launches you'll be able to find the new products here. Are you picking up anything today?

Happy hunting!

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